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Posts tagged ‘Daniel Pink’

The New MBA?

Have you read “A Whole New Mind” by Daniel Pink?  Here is the overview:

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic “right-brain” thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. Drawing on research from around the world, Pink outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment-and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that’s already here.

Daniel Pink, in A Whole New Mind, makes the argument that the MFA is the new MBA and that corporations are recruiting those who think from the right side of the brain. A Whole New Mind essentially argues that we’re moving towards R-directed thinking as opposed to the L-directed thinking that has guided most of us in school (think standardized tests, the LSAT and SAT).

He also points out that design (R-Thinking as in Right Brain) has become one of the main differentiating factors among all of the products we see in Target, Walmart, Circuit City, etc. Any toaster you purchase is probably going to work extremely well. What will set it apart is the design, and good design is becoming vital.

Pink writes:

“For every percent of sales invested in product design, a company’s sales and profits rise by an average of 3 to 4 percent, according to research at the London Business School….other research has shown that the stocks of companies that place a heavy emphasis on design outperform the stocks of their less design-centric counterparts by a wide margin.”

Consider Apple’s success with the Mac, iPhone and iPad..

So what do you think?  MBA or MFA?  Let’s hear your comments!